Pull & Bear is a fashion brand of the Inditex group targeted at young people and was created with the premise of making fashion accessible to the general public.

Aimed at a very young, international audience, always watching out for new technologies, social movements and the latest artistic or musical trends.

Inspired by the legendary Californian city of Palm Springs, which has become the hippiest city in the United States and a new fad for millennials, a clear reference for lifestyle and fashion.